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AUSTIN GRAPHIC DESIGN BLOG

Good art, good graphic design, and great graphic design.

Austin Graphic Design Art

What is art? That was a question one of my college art professors asked at the beginning of a semester which was always tied into everything we discussed for the following 5 months. The answer is vague. The answer we came up with was that it wasn't defined; that art, and good art was and would always be different to each person. Having been a professional graphic designer for over 5 years, I feel I may now have a grasp on a better answer.

When I have a new project, after the initial meeting with the client to design something for a business and individual I just encountered I find that my goal always is to blow people away with the design. So simply put, art, or "good art" is an expression that exceeds peoples expectations. And that is all I want to do. That is my aim; to create art that exceeds expectations with significant magnitude. The "significant magnitued" part is the piece that takes it from good art to great art, because if it isn't going to be great then what's the point?

AUSTIN GRAPHIC DESIGN TOPICS

11/21/2011 Share this

Conceptualize your brand in a new and unorthodox way to get a fresh perspecitve.


Austin Graphic Design Whiskey

You'll notice above a picture of Parkhurst Creative Design whiskey. Of course it's just a bottle of Knob Creek with a little Photoshoping. But what this bottle represents is slightly more than a great drink. One of the most powerful concepts stem from imagining design in an unorthodox location.

When you consider your brand, or what it is you are trying to achieve, maybe it's promoting a local church event, or establishing a work group - whatever it is you are trying to promote take 60 seconds to think about it being branded in a location that you would never think to place it. This may sound like a pointless excersise but if you can allow your self to conceptualize your brand from a new and fresh angle it will open your mind to seeing your brand with new and different potentials. You're not trying to acheive that type of branding but your mind will be naturaly stretched to consider logical potentials you wouldn't have otherwise considered. Now you're thinking more like a designer!
11/16/2011 Share this

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